Facebook's Reality Check: Death By A Thousand SnapChats?
Friend and collaborator Tom Lowery pointed me to an article this morning that set me back on my heels. Reuters reporter Alexei Oreskovic presents evidence that at nine years old, Facebook is facing not just its “awkward teens”, but a full-on mid life crisis.
Statistically and anecdotally, Facebook continues to ride the charts as one of marketers’ most fruitful platforms. I’ve reported here that 66% of marketers have plans to market through Facebook in the coming months, topped only slightly by YouTube (at 69%) as thesocial media platform of choice.Could Facebook be facing “death by a million SnapChats?” (A quick nod to fellow contributor Eric Jackson who also used this terminology in his own article on Facebook earlier this week. His opinion: eventually and potentially, “Yes.”) Or worse, could it “pull a MySpace” and disappear from relevance entirely as the next shiny viral opportunity comes into play? A sudden shift could wreak business havoc on the plethora of companies currently investing in Facebook marketing plays.
For MOre
EVEN THOUGH
Facebook Remains Most-Visited Social Media Site
Consumers continue to spend more time on social networks than on any other category of Websites—roughly 20 percent of their total time online via PC, and 30 percent of total time online via mobile—according to Nielsen and NM Incite's latest Social Media Report.
For MOre ..
No comments:
Post a Comment